In a Motor Trend shootout of full-size sedans, including the Toyota Avalon and the Chrysler 300S, the Cadenza came out on top. The Forte sedan notched a win as well – with reviewers noting its appealing combination of fuel efficiency and exclusive features.
Every Kia has front seat-belt pretensioners, dual front airbags, front seat-mounted side airbags, and many more advanced safety systems. And hopefully you’ll never have any experience with any of them.
But if you do, know that the 2013 model line earned top safety ratings from the National Highway Traffic Safety Administration (NHTSA) and/or the Insurance Institute for Highway Safety (IIHS).
“Best Mass Market in Strategic Vision’s 2014 Total Quality Study” OR “Awarded Best Mainstream Brand in Strategic Vision’s 2014 Total Quality Study”
The Kelley Blue Book Brand Image Awards recognize automakers for their outstanding work in capturing the attention and interest of new-vehicle buyers. In April 2014, Kia Motors America earned its first ever Brand Image Award for ‘Best Value Brand.’ Kia scored high marks (driven primarily by the Optima, Rio, Soul, and Forte models) on affordability and fuel efficiency.
Rising in the ranks from 83rd place in 2013, this year Kia’s brand has been valued at $5.4 billion USD to achieve 74th place on Interbrand?s Best Global Brands 2014 ranking study. Advances in product design, a rise in average selling price of exported vehicles, and the successful delivery of high-profile, innovative marketing were noted as key factors for Kia’s dramatic brand value increase.
In 2013, Kia Motors was named 37th on Interbrand’s list of the 50 Best Global Green Brands, a debut for the Korean car manufacturer in the annual ranking of sustainability and environmental performance of the world’s 100 most valuable brands.Interbrand assesses businesses based on market perception and the actual environmental performance of the company and its products and services.
The prestigious Small Business Institute for Excellence in Commerce (SBIEC) California Excellence Awards recognizes companies that have enhanced the commitment and contribution of small businesses through service to their customers and community. A panel of executives and consultants ultimately selected Kia amongst peers and competitors after year-long industry research and business surveys.